Consistency

Here's a challenge for any campaign: call up ten of the most ardent supporters and ask them, without prompting, what the candidate will do for the people once elected.

If you get ten different answers, you might find that the messaging is not as tight as it needs to be.

Think back to the presidential campaign we just had and compare...

If you asked ten Harris supporters what she would do for America, you would get a lot of random, and likely incoherent, answers, pivoting off of "Well, she's not Donald Trump."

If you asked ten Trump supporters what he would do for America, the answers would likely be consistent, starting with "Make America Great Again."

Campaigns that have a tight and attractive message make it easy for their supporters to ripple the message of the campaign to others. Most campaigns don't really have this, but they need to have it.

Volunteers lend themselves to the campaign not because they like the candidate, but because they like what the candidate will do for them in office. As I say in my presentation, "A few will join you because they like you. Many more will join you because they like what you will do for them."

So candidates should start with this: what will you do for the voters once elected?

Make America Great Again wasn't just a slogan - it was an agenda. Border security, strengthen manufacturing, energy independence, make America healthy again... President Trump's every rally echoed and emphasized these themes. The audience began to know it by heart and could easily repeat it.

Consistency in messaging is everything. Consistency leads to credibility and bolsters authenticity.

Most importantly, consistency assists grassroots victory. Guaranteed, establishment opponents in a primary run on nothing but their time in office. No one knows anything of what they will do for the voters in the future because leadership hasn't told them yet how to vote.

Those who tell you that political experience is good for the people forget that Joe Biden, Mitch McConnell, and Nancy Pelosi have about 150 years of combined political experience, and all of our lives are worse for it.

Have a clear agenda based on the priorities of the voters that you message consistently and hard enough that your supporters can repeat it. If you do, the big money of your opponent will matter less and less because excited word of mouth about what you will do will aggressively travel throughout the district.

3 Comments

ShelbyC (Oct 22, 2025 8:15 AM):

And that’s why I’m voting and working for Melissa Beckett-HD7 Representative , she wants to Protect Families and Wallets-,she understands that our conservative values have been ignored by the incumbent and instead of fighting for us. They fight for special interest groups, and I believe that she will fight for us just as she has been fighting for us with other different groups like the 911 save your children campaign in a few years ago. She has been right there in the action she knows what’s going on. She is a good person that I do believe we will be able to trust to fight for us and not her own back pocket.

Sarah Stewart (Oct 22, 2025 8:24 AM):

At first, we thought we needed to say our message in a different way each time. No one wants to sound like a broken record. But as time went on, we realized that some people are hearing us for the first time, and they want to hear the same thing that excited the first group of people. Trump's message never got old because it was true and truth endures, it's the same yesterday and today. People trust that. They know what to expect.

Carol Milder (Oct 22, 2025 8:55 AM):

If asked about the
HD-13 candidate, I have an answer:
Keep Texas Red, for real!
Kat Wall for Texas