Yesterday, I was at a training in Williamson County. A woman raised her hand and asked, "What do we do about the media?"

"What do you mean?" I asked her.

"We have a local paper that never reports anything but left-wing junk. How do we get them to report the facts and not just their skewed view of the news? It makes it harder to convince our neighbors to vote the right way."

That's a good question. She didn't like my answer right away...

"Create your own news outlet."

"But can't we boycott their advertisers?"

"They don't care. MSNBC would burn to the ground before they would shoot for 'fair and balanced' reporting of the news."

Then I told her that, as Elon so often tells us, "We are the media now."

A domain costs about $10. To host a WordPress or Wix site costs about $50 a month. Ta-da! That's how you create a news outlet. Now start writing.

Anywhere in Texas where I have seen a strong conservative renaissance, it started with the launch of a conservative media outlet, such as Blue Shark in Hood County or The Golden Hammer in Montgomery County. Or even what some now do on X with their account, such as Tarrant GOP chair Bo French. If you have the ability to post and share the news online, then you've done it - you're providing an alternative to the left-wing nonsense.

After the training, I ate lunch with two strong conservatives and we discussed the idea further. I shared with them ways to market the site and get traction. Republicans are hungry for alternatives.

It's really no different than what I teach people about their elected official. You can censure all you like, but until you have an alternative for people to choose, you'll get what you've always gotten - no matter how rotten. Don't like your rep? Then replace the rep with something better. Don't like the local news? Then replace the news.

Yes, it requires work. So does anything worthwhile in life. If freedom is worth the effort, then you do what needs to be done or find and support the talent that can do the work.

Until people have a choice, it's a monopoly. So break the monopoly with a new offering and spark a revolution.