In life, when we encounter something we don't like, it's easy to criticize. And so we do. "This is a problem!" we announce to the world. Thumbs down.

The harder thing to do is to problem-solve. Solving a problem requires optimism that the problem can be solved. It requires a bit of creativity and know-how. It requires effort.

Criticism requires no effort, no creativity, and no skill whatsoever. It's easier, and for that reason, there is far more criticism in the world than problem-solving.

The bible teaches us that out of the abundance of the heart, the mouth speaks. How we are made up determines what emanates from within. Our view of the world stumbles out of our mouth whether we like it or not. For those who optimistically see opportunity for change, we hear that in their speech. For those predisposed to see breakdown everywhere they look, we hear that.

Which is more attractive?

Winning the culture war begins with our mouth. How we phrase things makes a big difference in how it will be received. Which is more attractive: getting rid of porn in schools or preserving childhood innocence? Abolishing abortion or protecting life? Cutting the budget or helping you keep more of what you earn?

Telling the truth is important. Telling the truth in as attractively and inarguably as possible is better. We should ask ourselves: how can I phrase this to invite more and more to join me?

No one leads on any issue unless others choose to follow the person. To win the culture, we have to appeal to those who might start in opposition to our position. We have to win them over. Criticism rarely wins over converts. Criticism coupled with a solution is more effective. Pointing to how great life would be if we implement the solution is more powerful yet.

To sell a car, you portray how great it would be to own and drive the car. That's why every car commercial appears as it does, with beautiful vistas and open roads. No car commercial talks only about how often the cars of competing brands break down.

It's hard to change culture. It's work. But culture doesn't change with mere criticism. It changes when we lead with optimistic leadership keen to find solutions that make life better. The more we demonstrate how much better life can be if we change the culture, the more likely it is that the culture will change.

Criticisms scowl. Solutions smile. Which is more attractive?