I spoke to a grassroots leader yesterday. He told me that he's on the lookout for someone to run against a bad incumbent who's in the House of Bad Cards.

"We need to find the right person!"

Yes indeed. That's always the case. Find the right person, you can replace anyone in office. The problem is that most of the "right people" who might run for office don't do so because they're concerned that it will a solo effort. If history is any guide, a grassroots candidate starts with $0 in the bank, a handful of untrained supporters, and a lack of marketing materials.

Somehow, that "right person" is supposed to go against a well-moneyed, well-known incumbent. And usually, only giving themselves a few months to do so.

It's no surprise that they often don't succeed. Solo efforts fail. What's more, knowing this is usually the result, the "right person" wonders why they should sacrifice time and treasure when it will be a quixotic effort. Here's the truth: if you want the right person to succeed, then the grassroots need training and discipline just as the candidate does.

The grassroots are well-intentioned, but they don't know how to organize for victory. What you see above is a partial screenshot of the training I've developed to help our people galvanize around the right person.

I told my friend on the phone that if I am invited to come train the people, the "right person" is far more likely to step forward and run because it won't be a solo effort. Washington didn't defeat the British by himself. He did it with an army. That novice army was losing until they received professional training.

The good news is that it doesn't take much training and once trained, doesn't require a great deal of time or treasure to help the right person win.

But make no mistake: solo efforts fail. And most of the people who would make a great candidate are smart enough to not embark on a solo effort.

Plus, if the grassroots are to have a farm team, you start with training everyone. From among those trained, future candidates will emerge.