A few years back during Stovall's initial run for the Senate, I told people that word of mouth is the best advertising there is. I mentioned a phrase of mine: "Talk is cheap - so do a lot of it."
Our most powerful tool is always our mouth. Our words, shared with those we know, come across with all of the reputation we've earned when we speak them. And since we already talk about our life to those we know, it should be no big deal to talk to them about our political life as well.
Across your friends, family, neighbors, co-workers, church family, businesses you frequent, and groups with which you're associated, you know 150 people by first name. (That's called Dunbar's Number.) You have the capability of being immensely powerful - influential and persuasive.
The question is whether or not you will open your mouth.
Ultimately, that's up to you.
I liken it to the Parable of the Talents. God gave you one mouth, just as in the parable He gave His servants one talent. Will you risk it or will you hide it? If you know your bible, you know how it turns out.
Whether you're a Christian or not, that parable is broadly applicable to many things in life. We have the capability of changing the world, but The Voice is on... or it was a hard day at work... or politics is the death of relationships, so everyone tells us.
If you're my friend on FB, you know like I know that the most salt of the earth people you know came to you through politics. Their conservative, family-oriented, liberty-respecting principles drive their actions and warm your heart whenever you spend time with them.
I've never found harm in broaching the subject of politics. It doesn't have to be divisive. If that door is open when the conversation starts, then push through. If not, no worries - move to something else. But at least they know where you stand.
In one year, candidates for the 2020 election will begin to announce their campaigns. We have one year to set aside money to help those campaigns. We have one year to speak to as many people as we can, to organize those we know into a brigade of savvy voters and donors.
I'm personally working to organize those in a few congressional districts and statehouse districts to raise money before the candidates announce. We have the opportunity to start these grassroots campaigns with $100K if we can find just 350 people willing to join us in a district.
Is that hard to do?
Not if we open our mouths... then it's not hard at all.